《時(shí)尚珠寶》月刊

　　《時(shí)尚珠寶》月刊是中國唯一一本時(shí)尚類珠寶月刊個(gè)性化直郵。自200*年創(chuàng)刊以來，經(jīng)歷了三年風(fēng)雨兼程的成長過程，已成為珠寶業(yè)界、珠寶愛好者、廣大讀者喜聞樂見和不可或缺的大眾讀物。三年來《時(shí)尚珠寶》月刊的穩(wěn)步發(fā)展，離不開廣大讀者與珠寶業(yè)界朋友的大力支持與厚愛，為了答謝廣大讀者與珠寶界朋友對(duì)我們工作的肯定，把《時(shí)尚珠寶》月刊辦成一個(gè)更具時(shí)尚性、互動(dòng)性、可讀性的全國性珠寶時(shí)尚雜志，在我們不懈努力和精心策劃下，《時(shí)尚珠寶》于200*年全新改版，廣大讀者看到的是一本全新風(fēng)格與內(nèi)容豐富的時(shí)尚珠寶刊物。

　　《時(shí)尚珠寶》月刊改版后頁碼增加到12*P，內(nèi)容更豐富、更具專業(yè)性、知識(shí)性、娛樂性、實(shí)效性、讀者與編輯部互動(dòng)性更強(qiáng)等特點(diǎn)個(gè)性化直郵。改版后的《時(shí)尚珠寶》月刊以DM直郵形式面向全國發(fā)行，主要發(fā)行投遞到各珠寶行業(yè)協(xié)會(huì)、商會(huì)、全國各珠寶公司、各珠寶零售店（專柜）、大型商場百貨、高級(jí)商務(wù)會(huì)所、機(jī)場、酒店、賓館、航空公司、地產(chǎn)公司、高爾夫休閑會(huì)所等地。

　　地址：深圳市羅湖區(qū)田貝四路吉印通國際珠寶交易中心A座10樓1007室

　　電話：07**—2****2** 2***0*00 2***02**

　　傳真：07**—2***0*00

021yin.com021yin.com

021yin.com

　　COLUMN INTRODUCTION

　　欄目

　　欄目設(shè)置遵循“顧客導(dǎo)向”的定位方法，從讀者需求出發(fā)，先于讀者主動(dòng)意識(shí)為顧客提供個(gè)性化的高效率服務(wù)；從而獲取讀者的高認(rèn)可度，最大化的占據(jù)市場個(gè)性化直郵。

　　The column arrangement is subject to the “customer-oriented” policy. We are dedicated to provide individual service according to readers’ tastes. By winning high reorganization from readers, we will be able to maximize the market’s share.

　　封面故事：每期的重頭欄目個(gè)性化直郵。無疑，《時(shí)尚珠寶》的素質(zhì)在此欄目中得到最充分的體現(xiàn)。針對(duì)封面客戶，進(jìn)行深而廣的挖掘，從而體現(xiàn)出獨(dú)特的主題，強(qiáng)化品牌形象。

　　Cover Story: It’s the most critical column where the quality of VOGUE JEWELRY is represented. Catered to the client who sponsor for the Cover Story, we will carry out stories in depth with unique theme to help shape the image of the client’s brand.

　　珠寶之星：展示珠寶的眩目光彩，展現(xiàn)現(xiàn)代女性的青春風(fēng)采，塑造國內(nèi)知名珠寶品牌，發(fā)掘首飾模特新人，讓美女與珠寶交相輝映個(gè)性化直郵。

　　Jewelry Star: This column is to show the glamour of jewelry and beauty of modern ladies. By doing this, we are able to help shape the renowned domestic jewelry brand name and discover new models especially for jewelry industry.

　　特別策劃：每期一個(gè)大的專題策劃，通過對(duì)行業(yè)熱點(diǎn)、焦點(diǎn)的挖掘，對(duì)態(tài)勢(shì)，趨勢(shì)的把握，策劃出時(shí)效性，知識(shí)性和可讀性強(qiáng)的主題個(gè)性化直郵。強(qiáng)調(diào)獨(dú)家深入報(bào)道性和權(quán)威雜志的概念性和導(dǎo)向性。

　　Unique: In this column we will do a themed report monthly, taking insight of the domestic jewelry industry’s development and provide in-time and knowledgeable reports. As an authoritative magazine, we’ll strive to conduct exclusive reporting.

　　前沿：通過對(duì)潮流信息的搜集，及時(shí)把握最新的時(shí)尚脈搏，體現(xiàn)某一時(shí)期的流行時(shí)尚，觀點(diǎn)新銳、內(nèi)容豐富個(gè)性化直郵。

　　Frontline: By collecting fashionable information in jewelry industry, we’ll be able the track the trends and keep readers informed of the most stylish jewelry in markets.

　　品味：雜志策劃與客戶產(chǎn)品相結(jié)合，通過主題性策劃、設(shè)計(jì)，彰顯產(chǎn)品品位個(gè)性化直郵。不定期推出“精品推薦”子欄目。

　　Taste: In this column we will corporate with our clients to promote the jewelries by all kinds of themed reports. And from time to time, we will make a “best collection intro” column to support it.

　　設(shè)計(jì)族：展示了珠寶首飾最新的潮流資訊，從首飾的設(shè)計(jì)、首飾與時(shí)裝的搭配，新一季的首飾流行趨勢(shì)等，讓讀者感受到珠寶首飾流行時(shí)尚的氣息個(gè)性化直郵。

　　Designers: This column is to provide to the most “in” information of jewelry industry. We’ll help readers get in touch with the jewelry industry by introducing jewelry design, the accessory and attire match and new seasonal jewelry trend.

　　佩飾：珠寶首飾的佩戴、服裝的搭配以及珠寶保養(yǎng)等方面的常識(shí)性、趣味性、實(shí)用性、可讀性強(qiáng)的文章個(gè)性化直郵。

　　Accessory: we will carry out some valuable and readable articles, telling the ways to wear jewelries, the trick of match attires and some tips of the maintenance of jewelries.

　　視點(diǎn)：行業(yè)內(nèi)最新舉辦的各種展會(huì)、研討會(huì)及行業(yè)內(nèi)大賽等活動(dòng)的記述個(gè)性化直郵。

　　Vision: Reporting of some newest expositions, symposium and competition related to jewelry industry.

　　品牌：展現(xiàn)珠寶品牌形象,講述品牌故事,并開設(shè)“論壇”子欄目，對(duì)專業(yè)人士的觀點(diǎn)進(jìn)行闡述個(gè)性化直郵。

　　Brand: It’s to show the image of different jewelry brands, telling the stories behind them. We will also create a sub-column, providing a forum for professional critics.

　　獨(dú)家專訪：當(dāng)下業(yè)界最引人入勝的故事個(gè)性化直郵。主角通常是這樣的公司及公司決策者：面臨挑戰(zhàn)尤其是在挑戰(zhàn)中勝出者，在行業(yè)中發(fā)現(xiàn)并把握機(jī)會(huì)者，以及打破商業(yè)常規(guī)的創(chuàng)新者。

　　Exclusive Interview: we will report the most attracting stories in the industry. The main role is usually some companies and leaders, who excel when faced up with challenges and are able to grasp the opportunity and work out innovative strategy.

　　寫真：獨(dú)家專訪之外的一些訪談性文章和介紹企業(yè)的文章個(gè)性化直郵。

　　Reporting: we will put some interviews and corporate introductions here.

　　名流：對(duì)時(shí)尚界名流們的生活方式，態(tài)度，時(shí)尚理念的訪談、記述個(gè)性化直郵。

　　Celebrity: We will interview and tell the life styles of celebrities and their fashion ideas.

　　資訊：業(yè)內(nèi)有價(jià)值信息及最新產(chǎn)品、動(dòng)態(tài)信息的發(fā)布個(gè)性化直郵。

　　Info: In this column we will carry out valuable information about jewelry industry and introduce the new products.

　　編讀往來：這是一個(gè)真正與讀者互動(dòng)的欄目個(gè)性化直郵。在這個(gè)欄目中，我們針對(duì)讀者的疑問，進(jìn)行詳細(xì)、認(rèn)真地解答。讀者可以在這里獲得所需要的信息及知識(shí)。

　　Readers’ box: This column is dedicated to the interaction between our editors and readers. Here we will answer questions from readers and provide useful information that they need.

　?。ń缬谖?雜志的影響力的不斷擴(kuò)大個(gè)性化直郵，現(xiàn)向社會(huì)各界及從事珠寶行業(yè)征求稿件）